top of page


I have a longtime love affair of live performances and classical music. There is just something so thrilling and magical whether it’s a full orchestra or a one person playing the piano. It’s a moment in time that can never be repeated and wholly unique to the artists on stage.

I have had the privilege to travel the world and see some of the world’s most incredible artists perform in some truly stunning venues. Though originally from San Francisco, I now call Vancouver home and like many Vancouverites, I somehow have overlooked until now the many incredible performing arts organizations and artists here. That all changed several years ago. with a last minute opportunity to attend a performance of Tchaikovsky’s Romeo and Juliet by Ballet BC.

It was spectacular. I was on the edge of my seat as if I have never seen it before. I was honestly stunned (and somewhat embarrassed) to learn that this incredible arts organization was internationally acclaimed and yet I had never heard of it.

This started a now multi-year journey determined to not only personally support the arts and artists here, but to actively make sure everyone else who will listen knows that Vancouver (and across Canada) has a vibrant and talented classical arts scene that deserves our attention, admiration and patronage.

I quickly realized though this a complex challenge without easy solutions. Before you can get people excited about the classical arts, you have to tackle a host of issues from education to access to inclusion. There’s a lot of work to do here and hence, why I created this website and social channels. I am just one voice, but even if I only inspire one person to try something new whether the ballet, opera, symphony, recital, whatever, that is one more than yesterday and hopefully that person will then inspire others.

I am an entrepreneur and marketer by trade so I am doing what I can to help both performing arts organizations and artists to grow and reach new audiences. I currently on the board of directors for Ballet BC and the Vancouver Chamber Choir. I also work directly with several organizations and artists.

This journey is just beginning and I hope I can count on your support.

About: About Me
bottom of page